Yoast SEO Certified
By using WordPress & Yoast SEO, we are able to optimize for key-phrases in mid-sized markets. SEO is a long process and it all starts with having great content that is original, readable, and appealing to the user.
Holistic SEO (search engine optimization) refers to improving all important aspects of a website to make it rank higher in the search engines. The ultimate goal is to make a website fulfill its users’ needs on all levels. You want to optimize for the user, not the search engines.
SEO is just like any other form of marketing, it takes time to craft your marketing plan to the point where you get customers in the door. The first step of any impactful SEO strategy is keyword research. We must have a clear mission for your company and then run keyword & audience research so we know what to rank for.
Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.
UX Design refers to User Experience. It is incredibly important to design your website and structure for the user. Google looks for websites that are the most relevant for the user.